It started with a question I couldn't answer.

For twelve years I've written my novel for an hour and a half a day. That's all the time I get. So I take it.

I'm not published. I'm a first-time author finishing a series I've been writing for over a decade. As I got close to the end, a question started keeping me up at night that I had somehow never thought to ask: how does anyone find it? How do I tell people this thing exists?

I've spent my whole career on the other side of that problem. Thirty years as an animator and filmmaker. I picked up a camera at ten and never really put it down. The work I've made has helped my clients earn billions of dollars. Part of that career was spent inside a major technology company, where I learned to put creative and data in the same room and find out what actually moves people instead of guessing.

So I made a trailer for my own book.

Watching it back, I couldn't shake one thought. A movie trailer gets two minutes to make you feel something before you ever buy a ticket. Why not a novel? Why not mine? Why not yours?

What we're actually here for

Someday an author nobody had heard of is going to tell us that the trailer is what finally made people look. That's the goal of The 1450. Everything else exists to make that sentence happen more often: the studio, the technology, the society on our homepage.